20101216

Exhibition @ GOETHE INSTITUT, SOUTH KENSINGTON. 01-12-10


[ A piece me and fellow classmates wrote on an exhibition against criteria set by LCF. Have a read if you're interested, or you could just ignore it... ]
OSTKREUZ: DEUTSCHLANDBILDER-IMAGES OF GERMANY
Criteria by : Kelly Thomas, Phoebe Faircloth, Chloe Rosolek, Seung Won Beck & Sara El
Design
Upon entering the institute, we approached the receptionist and were directed to the upper levels of the building, where the photographs were displayed. The photographs lined the perimeter of a spiraling staircase, and were specially distributed around the building. There were three photographs, hidden in a back corner in the library. The photographs were away from the main display and positioned in a corner of the library in very dim lighting. Due to the poor lighting of the photographs, the reflection of the room and yourself was more prominent than the visual itself, which was distracting. These photographs, along with the rest of the exhibition were unlabelled. Upon entering we picked up an information sheet about the artists, which gave a brief description of the three artists and described the photographs as a collective as opposed to a detailed individual description.
Publicity
The advertising fort he exhibition was poor. We searched fort he gallery for over thirty minutes, and eventually had to phone the gallery to ask for directions. This was due to the lack of advertising outside of the building. There was no sign indicating that the exhibition was taking place. As a result the gallery was empty. As previously stated, the only form of informative printed media we received was the brief information sheet.
Theme/Concept
We picked up on some recurring themes within the three artists, such as age (eternal youth), traditional Germany and social classification. The photographers chose to portray their subjects in traditional contemporary locations, such as church, having a picnic, gardening, and ones home.
Remit of the Space
A possible reason for displaying this working in the Goethe Institut is because it is a German institute, and all the photographers are German. In relation to the remit of the space the purpose of this gallery is non-commercial. It felt as if the photographs were displayed along the staircase because there was nowhere else to putt hem. All other rooms were non-related to the photographs, and had other purposes, i.e. a library, a projection room and a community hall. The exhibition being free, eliminates it’s exclusivity, therefore, leaves it open to all members of the public, creating a wide variety of viewers.


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